Arete is a Web3 marketing agency and ecosystem connector headquartered in Nairobi, Kenya. We bridge the gap between crypto projects, community talent, and knowledge across Africa.
To be the bridge between Web3 projects and Africa. We do this through three pillars: events that bring people together, a community where everyone belongs and can build their career, and knowledge that makes crypto accessible and safe for everyone.
Projects benefit from community talent. Community members benefit from project opportunities. Knowledge feeds both sides. Arete connects everyone.
Two builders who saw a gap and decided to fill it.
The architect behind Arete's vision. Tyche saw a gap between global Web3 projects and Africa's untapped crypto community and built the bridge. From securing Arete's first exchange partnership with OKX to designing the three-cycle ecosystem model, Tyche drives the strategy, partnerships, and the belief that Africa deserves a seat at the Web3 table.
The engine behind Arete's execution. Collins turns vision into reality — from coordinating IRL events in Nairobi to building the community talent pipeline and co-hosting weekly Spaces with BingX. A builder at heart, Collins understands both the technical and human side of Web3, making sure Arete delivers for projects and community alike.
The principles that guide everything we build.
We share our process, our numbers, and our learnings publicly. Build logs over case studies. Honesty over polish.
Everyone in Web3 has a place at Arete — devs, founders, traders, CMs, designers. You're not a user, you're a member.
We build for the African ecosystem specifically. Local languages, local exchanges, local context. Global reach, African roots.
Projects, community, and knowledge feed each other. Arete wins when everyone wins.
We started in Q1 2026. Here's what we've built.
Launched in Nairobi with a vision to connect Africa's crypto ecosystem.
80+ attendees at our debut exchange collaboration in Nairobi.
Weekly co-hosted Spaces averaging 150+ listeners per episode.
2 community managers placed with Web3 projects through Arete.
Arete.com goes live with education, community directory, and daily briefings.
All our socials and community channels in one place.
Whether you're a project looking to partner, a builder wanting to join, or just curious — we'd love to hear from you.