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Build logs

Transparent docs, real results

Not case studies. Build logs. The real journey of every Arete partnership — what we did, what worked, what we learned.

Arete Website — From Zero to Live Platform

IRL event

Built a complete Web3 marketing agency website from scratch: 7 pages, Notion CMS, AI-powered daily briefings pulling from 12 crypto news sources, 19 educational guides from beginner to advanced, auto-detecting user region for personalized news. Launched to 78 community members on Google Meet. Not just a website — a platform. Daily briefings refresh every morning at 6am EAT. Learning paths teach crypto from "what is Bitcoin" to "how to launch a token." Everything managed from Notion.

78
Launch attendees
19
Guides published
What we learned

Build the product your community needs, not the one that looks good in a pitch deck. Our community needed education and daily news — that's what we built.

4 weeks

16 Weekly Spaces — Building Consistency

Spaces

16 consecutive weekly Spaces. Every Saturday. No skipping. Topics ranged from Web3 101 to DeFi strategies to vibecoding. Guest speakers from across the ecosystem. Average 109 listeners per session. Peak session: 205 listeners on Basics of Crypto Trading. Most Web3 projects do 3 Spaces and disappear. Arete showed up 16 times and counting. Consistency is the rarest asset in this industry.

16
Spaces hosted
109
Avg listeners
What we learned

Show up every week. The audience compounds. Week 1 had 158 listeners. By month 3, people were inviting friends. Consistency beats virality.

5 months (Jan–May 2025)

BingX x Arete — Weekly Spaces Partnership

Spaces

BingX's Business Development Manager Cheriz_Wilfred joined an Arete Space for a live conversation about exchange growth in Africa. This wasn't a scripted promo — it was a real conversation about what BingX is building for African traders. 136 listeners tuned in live. The partnership validated Arete's position: exchanges need a bridge to African communities, and Arete is that bridge.

136
Live listeners
Direct BD partnership
Type
What we learned

Exchanges want authentic community access, not paid shills. When you build real community, the partnerships come to you.

Ongoing
Latest

OKX x Arete — Githunguri Community Event

IRL event

Arete's first major exchange partnership. We brought OKX to Githunguri, Kenya — not a tech hub, not Nairobi CBD, but a real community that needed access to crypto education. Over 500 people showed up. We didn't just talk about crypto — we showed people how to set up wallets, explained P2P trading, and answered the questions that matter: "Is this safe?" "Can I use M-Pesa?" "Will I lose my money?" This event proved that crypto education in Africa doesn't need fancy venues. It needs people who speak the language and show up where the community is.

500+
Attendees
First exchange collab
Achievement
What we learned

Go where the people are, not where the industry expects you to be. Githunguri proved that demand for crypto education exists far beyond Nairobi.

2 weeks planning

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